Branding Project

Im in the process of researching and designing my brand for my street food business. I came up with the company that sells glasses of cava by the glass and spanish sausages in buns and plated. It is loosely based on a tapas bar but much more rustic and cheaper than a traditional swanky tapas bar you might see in London. It was based on a couple of places I visited in Barcelona whose approach is chaotic bargains that make you feel satisfied and alive! The price of the product is the absolute key element of this business' success. 

I have been looking at the branding of deli's and diners, for contrasting elements of "rustic authenticity" and "cheap vibrancy". The over all look must demonstrate quality and must have a brightness about it that translate a sense of fun within the establishment.